Pingar FAQs

Pingar provides an advanced search platform which delivers customised dynamic reports from a user’s natural language search query.

Rather than using the keyword search technology deployed by traditional search engines, Pingar uses an advanced underlying technology that understands the context of the query. Users can therefore search online data by asking a direct question.

Pingar also recognizes the profile of the user generating the query. Pingar’s own proprietary Bid Engine manages these profiles and provides a platform for advertisers to target users by their demographic profile rather than purely the keywords they use. Targeting demographic profiles dramatically increases advertiser’s ROI.

How does it Work?

Pingar is working with best of breed global partners. The FAST ESP enterprise search platform is embedded into the Pingar solution. Working closely with FAST, Pingar’s own development team are creating new application wraps and improving the end user experience.

Pingar is developing a range of online publishing tools in conjunction with global leader in e-document management and online publishing. Pingar has already developed its own proprietary Bid Engine.

This engine manages all aspects of the Content Provider and Advertiser’s online experience.

How Can I use Pingar?

Unlike the major search engines, Pingar is focused on developing partnerships and channels with individual content owners. By selecting owners of high quality content as well as targeting their registered user base, Pingar delivers the high value proposition at the heart of our offer.

More detailed and customised FAQ’s are available on our Partner sites.