Advertisers

Have you ever considered how best to improve your online advertising Return on Investment? Have you ever thought ‘who was the person who actually clicked on my click thru banner’? Was that really the demographic profile I wanted to target?

Selling ‘keywords’ is, and has been, the search industry’s traditional revenue model. And let’s be honest. The big players have done very well out of it, thank you. Do keywords deliver the most effective ROI however? We think not.

When users query the Pingar platform, we know their basic demographic profile. This is because Pingar works with third party content providers who deliver premium content to registered users. Registration is usually free, but to register, users volunteer some basic personal data such as sex, job title, age and location. Pingar’s proprietary Profile Engine is able to match advertisers who wish to target that specific demographic profile. Our proprietary Ad Server technology then serves banners to ensure the advertiser’s message reaches the right audience.

Matching advertisers with individual user’s demographic profiles also enables advertisers to deliver different messages to different profiles. By focusing on the profile of the user making the query, rather than on the keyword an anonymous user might enter, we believe Pingar offers an attractive ROI-driven alternative to the ‘Keyword’ model.

To formally register as an ‘Advertiser’, please complete and submit the Advertiser Application Form. Pingar will process your application and provide you with the security credentials you will need to create your own Advertiser Account Page.

Pingar – Improving ROI through the application of smart profiling technology.